By Rodolfo Baggio,Wojciech Czakon,Marcello M. Mariani
Managing Tourism in a altering global provides an outline of state of the art examine surrounding today’s tourism administration. Recognising the relevance of tourism actions as significant financial drivers, this booklet bargains an important contribution to the development of managerial perform within the tourism box. it's the final result of the collective highbrow efforts of a couple of students, with diverse geographical roots and backgrounds, who domesticate unique study on tourism administration from quite a few views (economic, managerial) and utilizing a number of equipment (theory construction, experimental and inductive case-based inquiries).
While drawing on a number of theoretical views and adopting various epistemological paradigms and methodologies, this e-book solutions quite a lot of study questions relating to a couple of appropriate issues within the following fields: vacation spot administration, advertising and marketing and branding, inter-organizational dynamics and company social accountability within the tourism sector.
This ebook was once initially released as a distinct factor of Anatolia.